| 1.
What is the advertising objective? |
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| 2.
What job is required? |
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| 3.
What is the brand (product) positioning? |
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| 4.
Who are we talking to? |
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| 5.
What is the key message? |
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| 6.
Why is this believable? |
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| 7.
What is the style of advertising? |
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| 8.
Is there any mandatory required? |
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| 9.
What are the creative guidelines? |
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| 10.
What is the budget? |
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